BTC2019

This session will present a jovial roast of common branding mistakes in the blockchain space and how to fix them. We will explore how blockchain companies can utilize design theory to create a strong brand and avoid common errors. You will leave with an understanding of the history of iconic crypto brands and knowledge of what works and what doesn't work for branding in the blockchain space.

You will learn about the Golden Ratio, color theory, the branding guidelines successful corporations use to create memorable logos, and how to build a strong brand for your blockchain company or individual use.

This course is appropriate for people new to the industry, professionals, and developers who want to brand better than those who came before. 

Prerequisite: none