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Thursday, August 29 • 2:00pm - 2:50pm
Branding Bad

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This session will present a jovial roast of common branding mistakes in the blockchain space and how to fix them. We will explore how blockchain companies can utilize design theory to create a strong brand and avoid common errors. You will leave with an understanding of the history of iconic crypto brands and knowledge of what works and what doesn't work for branding in the blockchain space.

You will learn about the Golden Ratio, color theory, the branding guidelines successful corporations use to create memorable logos, and how to build a strong brand for your blockchain company or individual use.

This course is appropriate for people new to the industry, professionals, and developers who want to brand better than those who came before. 

Prerequisite: none

avatar for Davi Barker

Davi Barker

Co-founder, Bitcoin Not Bombs
Co-founder of Bitcoin Not Bombs, ghostwriter of Pirates Without Borders and proprietor of TheBlackSale.com. More importantly Davi Barker is an advocate of peace, liberation and independence from aggression in all spheres of human life... Read More →

avatar for Stephanie Murphy, PhD

Stephanie Murphy, PhD

Founder, Stephanie Murphy Voice
Stephanie Murphy, PhD is a former biochemist who changed careers in 2013 to become a voice actor and audiobook narrator. Stephanie saw the potential of the blockchain early, and made her first bitcoin transaction in 2012. You may have heard Stephanie on one of the podcasts she hosts... Read More →

Thursday August 29, 2019 2:00pm - 2:50pm MDT